When Sky launched Sky Live, an interactive camera designed exclusively for Sky Glass, I was tasked with designing an advertising campaign that would create buzz around the launch and show people how they could use
Sky Live to transform their TVs.

I designed social, digital banners and email assets, as well
as a disruptive DM. For this las one I came up with the idea of creating a circle-shaped DM to encapsulate the camera element, with an unfolding mechanism to visually display the unlimited possibilities of Sky Live. This also plays on the fun element, and how each feature of Sky Live builds on the last to become a fantastic product the whole family can enjoy.